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Record W2807227206 · doi:10.3233/jifs-169637

Precise marketing of precision marketing value chain process on the H group line based on big data

2018· article· en· W2807227206 on OpenAlexaff
Bo Zhang, Bai Zhuo Zhang

Bibliographic record

VenueJournal of Intelligent & Fuzzy Systems · 2018
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicBig Data and Business Intelligence
Canadian institutionsYork University
Fundersnot available
KeywordsDatabase transactionComputer scienceSubdivisionTransaction dataMarketing strategyProcess (computing)Product (mathematics)Database marketingBig dataBusinessDatabaseData miningMarketingMarketing managementRelationship marketing

Abstract

fetched live from OpenAlex

The frequent trading activities of electronic commerce make the online transaction volume of Chinese enterprises increase year by year, but many enterprises still follow the traditional marketing strategy, which is not conducive to the long-term development of enterprises. Online precision marketing system model based on big data was built, Hadoop + MapReduce precision marketing model platform was implemented, all the data were stored in a distributed storage system, data mining technology was used to deal with it and provide the basis for enterprise decision making. China’s H group was studied. The “user portrait database” and the corresponding E-R map were constructed. The height subdivision factor with strong correlation was selected for cluster analysis, and the product was subdivided by cluster analysis. This study has certain reference significance for the collection and mining of online data of enterprises in our country and contributes to the long-term healthy development of the enterprise.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.003
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.016
Threshold uncertainty score0.032

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0020.002
Science and technology studies0.0010.001
Scholarly communication0.0030.004
Open science0.0010.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0040.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.117
GPT teacher head0.311
Teacher spread0.195 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designSimulation or modeling
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations11
Published2018
Admission routes1
Has abstractyes

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