From Traditional to New Media: A Paradigm of Cultural Imperialism in Nigeria
Bibliographic record
Abstract
Debate on cultural imperialism emerged from communication literature, which involves topical issues around media economics and political economy. How we view these seminal constructs shapes our perceptions and understanding of government and its relationship with the private sector through policies and practices. This paper queries the authenticity of cultural imperialism and explores the awareness of a new paradigm, which integrates the new media as a direct‐behavior medium of effect with these seminal constructs. The changing role of the media, particularly the mass media in the importation and exportation of culture will remain a queried subject in global communication theories and research for a long time to come. However, it is important to note that the explanations of early communication theories describing the power of the media are now being challenged. Theories such as the ‘magic bullet’ or the ‘hypodermic needle’ have speculated about the influence of the mass media upon its audience and how helpless an audience may seem under these influences. However, the veracity and the extent of these influences have remained a subject of debate in communication research since it was first postulated. Irrespective of these differences, global communication and research remain convinced that the media remains a powerful tool in the global exchange of cultures and common heritages though the same literature pursues in critical terms the scope and extent of such influences as the world moves from traditional to new media. Although, some media scholars have continuously queried the conception of cultural imperialism, extant literature has also proven that these scholars have not been able to provide any conceptual alternative. While others have derived their arguments from interdisciplinary literature across the social sciences and humanities which seek to develop theoretical alternatives, the seminal construct of cultural imperialism remains a valid construct in communication research. This paper further discusses how the media has evolved and how technology and the new media have made it possible to integrate economies, communication and cultures through globalization.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.008 | 0.022 |
| Scholarly communication | 0.010 | 0.009 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".