An Audience Interpretation of Professional Athlete Self-Presentation on Twitter
Bibliographic record
Abstract
This study explored how sport consumers interpret athlete self-presentation on Twitter and distinguished the perceived importance of digital self-presentation on athlete image. A self-administered online survey based on Goffman’s (1959) theoretical framework of self-presentation was created to measure audience interest in the digital presentation strategies used by athletes. A definition and specific example were provided for 10 self-presentation strategies, after which participants were asked to rate their level of interest ( N = 377). The most salient strategy reported was that of the sport insider. Participants reported greatest interest in the discussion of athlete performance, athlete fitness, and an athlete’s sport expertise. The study suggests that fans may not be as interested in the personal details of an athlete’s life outside of sport as previously suggested. A disconnect between the self-presentation strategies being employed by athletes on Twitter and the strategies sport consumers report being most interested in was also identified.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".