Political marketing: Grasping the realms of contemporary politics
Bibliographic record
Abstract
Political marketing has come to dominate the domain of politics across the world. The western democracies such as UK, US, Canada, Germany, France, as well as such nations as Australia, New Zealand have been primarily associated with it. However, gradually it found prominence in countries like India as well thanks to the increased level of awareness and phenomenon like social networking which have brought the political party and leader closer to the voter than ever before. This research paper considers marketing in the paradigm of politics/elections. Also, it brings about the differences which exist between the institution of election and an actual market. Simultaneously, it also highlights the ‘industry’ aspect related to marketing and to what extent the same applies in the context of politics. Overall, this research paper would bring together the two distinctive identities of politics and marketing and examine their changing role in the contemporary political scenario.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.004 | 0.003 |
| Science and technology studies | 0.006 | 0.031 |
| Scholarly communication | 0.026 | 0.021 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.004 | 0.005 |
| Insufficient payload (model declined to judge) | 0.007 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".