Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers
Why this work is in the frame
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Bibliographic record
Abstract
Smoking is an international health crisis. Tobacco packaging is an important vehicle to convey antismoking messages, which to date have been predominantly limited to fear‐based health appeals. Using an experimental approach, we examine whether a novel alternative—using negative social cues on packaging—is effective at discouraging smoking. Our results support the notion that packaging which conveys to smokers that “others” view smoking negatively is sufficient to trigger feelings of self‐consciousness, which in turn reduces smoking intentions. This approach is particularly effective in “isolated” smokers who do not see smoking as identity‐relevant or congruent with their social self. These findings suggest that for a particular segment of the smoking population, the integration of negative social cues on packaging may be an effective complement to current fear‐based appeals.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it