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Going Viral, Getting Passionate

2009· article· en· W2907464088 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInformation Display · 2009
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicBusiness Strategies and Innovation
Canadian institutionsnot available
Fundersnot available
KeywordsCitationComputer scienceLibrary science

Abstract

fetched live from OpenAlex

Going Viral, Getting Passionate by Paul Drzaic President, Society for Information Display I've been thinking a bit about what it takes to be noticed, to rise above all the news and advertisements that bombard everyone and to capture the public's imagination.Especially for people who design technologies and products for a living, getting our work noticed is one thing, but generating passion among our customers or peers is another.Going viral is an apt description of the latter phenomenon.Some bit of news starts small, but strikes a deep chord in those who see it.Like a true virus, it gets passed to others, leading to an exponential rate of infection.Sometimes the infection is cured, but in other cases it lingers, and people become deeply connected.Some viral events are silly and fun.The "Banff squirrel" made headlines in August of this year, when a squirrel showed up in the foreground of a photograph of a couple taken at Banff National Park in Canada.Someone thought the resulting image was funny and edited the squirrel into other photographs.Next thing you knew, everyone was doing it, and images appeared on the Internet of the squirrel participating in the Apollo 11 moon landing, meeting with U.S. President Abraham Lincoln over 100 years ago, and joining in the recent diplomatic mission by Bill Clinton to North Korea.Almost as quickly, the event was over and the squirrel went back into its hole.It now is a piece of trivia preserved on the Internet (search on "Banff squirrel" to check it out for yourself).The success of some electronic products has viral aspects to it.The most recent examples have come from Apple and from Amazon.Apple's iPhone, and a few years before that its iPod, turned entire industries upside down by creating surges in demand in product categories that were rather sleepy before.Amazon's Kindle created a buzz in electronic books as a category that never before existed.Both Apple and Amazon have developed a passionate base of customers that will likely return to them for future products time and again because these companies connected deeply with a perceived need and exceeded expectations.What does this have to do with displays?Well, I'll note that getting people passionate about products tends to enhance the value of technologies associated with that product.Take touch screens -this technology has existed for years and was primarily something used for applications such as bank ATMs and industrial panels.At the SID Symposium, we would receive a few papers per year at most on these technologies.Since the iPhone introduction, though, touch has become one of the fastest growing areas in display technology development and deployment.Likewise, for many years, electronic-paper technology was primarily a solution desperately searching for a market-based problem to solve.Amazon has now solidified electronic paper as a viable display category and generated new enthusiasm for the field.So what's the next viral product that will bring a new technology along with it?3-D home theater?OLED portable tablets?Flexible displays in consumer packaging?Pay attention, as those that catch the virus early might very well reap some pretty important rewards.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.796
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0010.011
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.008
GPT teacher head0.212
Teacher spread0.204 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it