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Record W2910255296 · doi:10.5539/ijms.v11n1p10

Clothing Involvement Profiles of African-American Students for Marketing Strategies

2019· article· en· W2910255296 on OpenAlexvenueno aff
Terani J. Dillahunty, Jung‐Im Seo

Bibliographic record

VenueInternational Journal of Marketing Studies · 2019
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsnot available
FundersNational Institute of Food and AgricultureU.S. Department of Agriculture
KeywordsClothingMultivariate analysis of varianceMarketingPurchasingOrder (exchange)Variance (accounting)Consumption (sociology)Ethnic groupUnivariateProduct (mathematics)AdvertisingPsychologyBusinessMultivariate statisticsSociologyPolitical scienceSocial scienceStatisticsMathematics

Abstract

fetched live from OpenAlex

Successful marketing strategies for clothing business are strongly dependent on understanding the way in which consumers become involved with clothing product before making a purchasing decision. This study revealed that African-American college students have higher mean scores of clothing involvement than the other ethnic consumers have, which is caused by the highly skewed distribution pattern of clothing involvement. 240 completed data were analyzed to explain such unique characteristics of African-American students’ consumption behavior using multivariate analysis of variance (MANOVA) and univariate analysis of variance (ANOVA). As a result, many of African-American college students think it is very important to choose clothing that makes them look good with the fit and style. In particular, the high-involvement groups tend to follow the latest fashion trends and dynamic clothing styles in order to create their better personal image with best-fitting clothing. Fashion magazine is one of the most important information sources to them because it usually deals with lots of the current fashion issues for young consumers compared to other information sources.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.023

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0010.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.031
GPT teacher head0.332
Teacher spread0.301 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2019
Admission routes1
Has abstractyes

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