Canadian Weathercasters’ Current and Potential Role as Climate Change Communicators
Bibliographic record
Abstract
Climatologists worldwide are calling for urgent action to manage climate change, but public engagement remains a significant challenge. This lack of engagement is often attributed to psychological distance: climate change is perceived as something happening far away, to other people, or in a hypothetical future. TV weathercasters are ideally situated to communicate the geographically and temporally proximate impacts of climate change and increase public engagement. This study explores the status of climate change reporting amongst weathercasters in Canada, where no such research has been conducted. The respondents suggested that many, but not all, weathercasters are engaged with climate change and interested in presenting local, climate-related content; however, their on-air climate change communication behavior is highly limited. This analysis builds on research conducted with American weather broadcaster by indicating that Canadian weathercasters share their potential as effective climate change communicators, but are highly uncertain about their capacity to support this role.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.015 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.003 |
| Science and technology studies | 0.015 | 0.004 |
| Scholarly communication | 0.007 | 0.003 |
| Open science | 0.002 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.011 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".