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Record W2937874287 · doi:10.5539/ibr.v12n5p53

Do Irritations of Ads in Line Really Matter?

2019· article· en· W2937874287 on OpenAlexvenueno aff
Wen-Yu Tsao

Bibliographic record

VenueInternational Business Research · 2019
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
Fundersnot available
KeywordsPsychologySample (material)Quality (philosophy)AdvertisingSocial psychologyMarketingBusiness

Abstract

fetched live from OpenAlex

The Advertisings (ads) in LINE are the marketing promotions for enterprises to increase consumers’ purchase intentions. People are likely to feel ads as unwelcome and irritating information and get unfavorable behavioral intentions. Information quality (IQ) and access convenience are the key factors of people satisfaction to decrease their unfavorable behavioral intentions including complaints, blockade, and negative WOM (NWOM). With data collected from a sample of 230 people in Taiwan, the results got the IQ and access convenience of ads impacted on unfavorable behavioral intentions through satisfaction and was particularly moderated by irritation with AMOS 21.0. The implications for theory and practice are discussed.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.083
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.043

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0080.083
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0010.001
Science and technology studies0.0010.002
Scholarly communication0.0030.003
Open science0.0010.001
Research integrity0.0010.003
Insufficient payload (model declined to judge)0.0090.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.070
GPT teacher head0.444
Teacher spread0.374 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2019
Admission routes1
Has abstractyes

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