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Record W2947675934 · doi:10.7202/1059906ar

Tacos, Sriracha et sauce soya : le marketing qui nous fait aimer ces aliments venus d’ailleurs

2019· article· fr· W2947675934 on OpenAlexvenueaboutno aff
Jordan L. LeBel, Marie Le Bouthillier

Bibliographic record

VenueCuizine The Journal of Canadian Food Cultures · 2019
Typearticle
Languagefr
FieldAgricultural and Biological Sciences
TopicCulinary Culture and Tourism
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesArtPolitical science

Abstract

fetched live from OpenAlex

Les aliments « ethniques », appartenant à un répertoire culinaire venu d’ailleurs, sont aujourd’hui une réalité bien présente sur les tablettes d’épicerie et dans les garde-manger canadiens. Par le biais de quelles tactiques marketing ces aliments ont-ils pris leur place dans nos paniers d’épicerie et nos habitudes alimentaires ? Dans cet article, nous présentons trois études de cas (les tacos, la sauce Sriracha et la sauce soya) et dégageons quelques leçons tirées des tactiques marketing qui ont rendu ces aliments populaires. Ces cas soulignent, entre autres, le rôle et l’importance de l’entrepreneuriat et des influenceurs qui ont façonné la trajectoire commerciale de ces aliments ainsi que la relation que les consommateurs ont développée avec ceux-ci.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.935
Threshold uncertainty score0.129

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0030.003
Scholarly communication0.0030.001
Open science0.0000.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.222
Teacher spread0.205 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2019
Admission routes2
Has abstractyes

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Same venueCuizine The Journal of Canadian Food CulturesSame topicCulinary Culture and TourismFrench-language works237,207