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Record W2950846379 · doi:10.5931/djim.v15i0.8987

Using Tweets as a Measure of Sponsor Engagement: Halifax Pride 2018

2019· article· en· W2950846379 on OpenAlexaffvenueabout
Nicole Slipp

Bibliographic record

VenueDalhousie Journal of Interdisciplinary Management · 2019
Typearticle
Languageen
FieldSocial Sciences
TopicMedia Studies and Communication
Canadian institutionsDalhousie University
Fundersnot available
KeywordsPrideGovernment (linguistics)Public relationsUsabilityMeasure (data warehouse)Public engagementSocial mediaPolitical scienceSociologyComputer scienceWorld Wide WebData mining

Abstract

fetched live from OpenAlex

The following paper considers what researchers can learn from Twitter alone about selected individuals or small groups of users and their sentiments on particular topics. More specifically, it attempts to evaluate the usability of data from Twitter as a measure of sponsor engagement in public events. Given that corporate and government sponsorship of Pride festivals is a pressing ethical concern for LGTBQ communities, this study takes the 2018 Halifax Pride Festival as its case study and performs both quantitative and qualitative analysis of the tweets of sponsors. Analyzing the Twitter data of sponsors of this event reveals some patterns of engagement and identifies the most engaged and informed sponsors.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.014
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.985
Threshold uncertainty score0.030

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.014
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.002
Science and technology studies0.0020.001
Scholarly communication0.0030.003
Open science0.0000.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0030.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.055
GPT teacher head0.363
Teacher spread0.308 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2019
Admission routes3
Has abstractyes

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