Case Studies in Transition: Multiplatform Publishing in Three Western Canadian Magazines
Bibliographic record
Abstract
The media landscape in Canada has changed rapidly over the last 20 years with the rise of the Internet and digital platforms.This thesis explores how magazine publishers in Western Canada have adapted, adjusted to or accommodated the new digital reality.It uses case studies of three different magazines, Alberta Oil, a national business magazine on the energy sector, Avenue, an urban city magazine, and Western Living, a regional lifestyle magazine, to discover multiplatform publishing strategy.How are these publishers approaching, adapting to, or repositioning themselves for the digital reality?How are they dealing with transition and change?What elements of multiplatform strategy have been successful for them?Lessons learned include use of social platforms, content native to digital platforms, alternative revenue streams, measurement and use of analytics data, and corporate culture that is innovation-friendly.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.007 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.008 |
| Science and technology studies | 0.026 | 0.008 |
| Scholarly communication | 0.008 | 0.002 |
| Open science | 0.002 | 0.003 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".