Segmentifier: Interactive Refinement of Clickstream Data
Bibliographic record
Abstract
Abstract Clickstream data has the potential to provide insights into e‐commerce consumer behavior, but previous techniques fall short of handling the scale and complexity of real‐world datasets because they require relatively clean and small input. We present Segmentifier, a novel visual analytics interface that supports an iterative process of refining collections of action sequences into meaningful segments. We present task and data abstractions for clickstream data analysis, leading to a high‐level model built around an iterative view‐refine‐record loop with outcomes of conclude with an answer, export segment for further analysis in downstream tools, or abandon the question for a more fruitful analysis path. Segmentifier supports fast and fluid refinement of segments through tightly coupled visual encoding and interaction with a rich set of views that show evocative derived attributes for segments, sequences, and actions in addition to underlying raw sequences. These views support fast and fluid refinement of segments through filtering and partitioning attribute ranges. Interactive visual queries on custom action sequences are aggregated according to a three‐level hierarchy. Segmentifier features a detailed glyph‐based visual history of the automatically recorded analysis process showing the provenance of each segment as an analysis path of attribute constraints. We demonstrate the effectiveness of our approach through a usage scenario with real‐world data and a case study documenting the insights gained by a corporate e‐commerce analyst.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.010 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.002 | 0.003 |
| Open science | 0.002 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.013 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".