Communicating Organizational Development: Metaphors in Strategic Plans
Bibliographic record
Abstract
The use of metaphors to communicate and manage organizational development is examined. Metaphors can be attractive or alienating, persuasive or perplexing, disturbing and even banal, depending on their context and interpretation. Drawing on the strategic management literature and applying discourse analysis, we identify and contrast different types of metaphors that are particularly useful for strategic communication. We propose a metaphorical continuum and illustrate it using texts from a single university’s six strategic plans over a 20 year period. We discovered that the university’s rise in the global rankings was accompanied by an evolution in metaphorical language from the techno-rationalism of re-engineering to the nurturing of organic development. We conclude that a mixture of conceptual and generative metaphors is helpful to balance tensions among stakeholders with conflicting interests, and thus create a more inclusive organization. Our analysis leads to suggestions on how metaphors can be used to make sense of organizational development, and specifically for communicating strategic plans to attract and engage stakeholders.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".