Roles of Multi-Dimensions of CSR in Brand Value: Moderating Effect of Firm Size
Bibliographic record
Abstract
Corporate social responsibility (CSR) has become an important strategic tool for enhancing firms’ competitive advantage and legitimacy. Although CSR is a fundamental intangible asset that is rare and hard to imitate or substitute, research on its effect on firm performance has been inconclusive; studies have failed to examine how firm engagement in CSR influences brand value. The purpose of this study is to examine the potential moderating effect of multidimensional CSR activities on brand value. Using the resource-based view (RBV), the authors develop a conceptual framework in which investments in multidimensional CSR activities enhance corporate reputation and stakeholder satisfaction and thus lead to higher brand value. Firm size positively moderates the relationship between CSR activities and brand value. This study contributes to extant literature by affirming the generalizability of the relationship between CSR activities and brand value with cross-country and cross-industry data sets from 144 global brands across 17 countries.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.018 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.002 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.007 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".