The locative imaginary: Classification, context and relevance in location analytics
Bibliographic record
Abstract
The location analytics industry has the potential to stimulate critical sociological discussions concerning the credibility of data analytics to enact new spatial classifications and metrics of socio-economic phenomena. Key debates in the sociology of geodemographics are revisited in this article in light of recent developments in algorithmic culture to understand how location analytics impacts the structural contexts of classification and relevance in digital marketing. It situates this within a locative imaginary, where marketers are experimenting with consolidating the epistemes of behavioural targeting, classification and performance evaluation in urban environments through spatial analytics of movement. This opens up future research into the political and cultural economies of relevance in media landscapes and the social shaping of valuable subjects by third-party data brokers and analytics platforms that have become matters of public and regulatory concern.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.016 | 0.040 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.011 | 0.012 |
| Science and technology studies | 0.003 | 0.024 |
| Scholarly communication | 0.015 | 0.026 |
| Open science | 0.002 | 0.005 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".