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Record W2982456822 · doi:10.5430/ijhe.v8n7p1

Methods of Studying the Semantic Function of Trademarks in the Industrial, Commercial and Advertising

2019· article· en· W2982456822 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Higher Education · 2019
Typearticle
Languageen
FieldSocial Sciences
TopicLanguage, Communication, and Linguistic Studies
Canadian institutionsnot available
Fundersnot available
KeywordsTrademarkSemioticsPerceptionProcess (computing)Field (mathematics)Function (biology)Mechanism (biology)Computer scienceCognitionAdvertisingPsychologyLinguisticsBusinessEpistemologyMathematics

Abstract

fetched live from OpenAlex

Of the aim of this investigation is to show the methods of studying the trademarks development to better understand their role in modern economy and advertising. Along with the methods, we have tried to postulate that the concept “property” accelerate their wide-spreading and necessity. It was established that the creators (brand designers) use some cognitive techniques to make a new trade-name. Often some semantic methods help them to from a new name and in the article we tried to illuminate this linguistic aspect. Taking into consideration that all of our research is made into the semiotics field of science, we, of course, drew attention to the pragmatic aspect of the investigated linguistic material. We concluded that, all trademarks in certain teaching methods, effort at the implementation of the commercial intentions. The present article deals with the educational approaches aimed at the development of a positive evaluation in the perception of this or that trademark; phonosemantic strategies, implemented in the process of brand naming, are shown. According to the results we are going to continue our investigation in the field of semiotics, in other words we want to study verbal, non-verbal and heterogenous brands and mechanism and models of the methods.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.446
Threshold uncertainty score0.169

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.069
GPT teacher head0.436
Teacher spread0.366 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it