RETRACTED: Sorry by Size: How the Number of Apologizers Affects Apology Effectiveness
Why is this work in the frame?
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Post-publication record
- Nature
- Retraction
- Reason
- Concerns/Issues about Authorship/Affiliation;Duplication of/in Article;Euphemisms for Duplication;
- Date
- 1/20/2020 0:00
- Flagged by OpenAlex?
- Yes
Source: Retraction Watch, joined by DOI. OpenAlex records retraction as is_retracted, a boolean over a state space with at least four values, so it cannot express an expression of concern, a correction or a reinstatement — it reports them as false, which reads as “fine”.
Abstract
Abstract Company apologies require apologizers, which can take the form of one person or multiple people. Does the number of apologizers influence how consumers interpret and respond to that apology? The current research suggests that a single apologizer proves more effective than multiple apologizers because consumers tend to have a stronger empathic response towards one person than towards multiple people. Across one archival study and four experiments, a single apologizer (relative to multiple apologizers) garners higher stock returns (study 1), elicits a higher rate of behavior indicative of acceptance of the apology (study 2), and more readily facilitates consumer forgiveness of the company, perceived company integrity, and satisfaction with the apology (studies 3-5). This effect is mediated by empathy for the apologizer (studies 4 and 5), and the benefit for a single apologizer dissipates when consumers perceive multiple apologizers as entitative, united members (study 5). Contributions and implications are discussed.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
The record
- Venue
- Journal of Consumer Research
- Topic
- Forgiveness and Related Behaviors
- Field
- Psychology
- Canadian institutions
- The Scarborough HospitalUniversity of Toronto
- Funders
- Social Sciences and Humanities Research Council of CanadaNational Natural Science Foundation of China
- Keywords
- ForgivenessEmpathyPsychologySocial psychologyStock (firearms)MarketingBusiness
- Has abstract in OpenAlex
- yes