Effects of Online Bookstores’ Perceived Quality on Consumer Loyalty: Consumer Satisfaction as a Mediator (Note 1)
Bibliographic record
Abstract
The paper adopts SPSS19.0 and AMOS20 to conduct an empirical study on the effects of e online bookstore perceived quality on consumer loyalty and the mediated effect of consumer satisfaction on the relationship, based on a 217 questionnaire data. The results show that online bookstore perceived quality does not have a significant positive effect on consumer loyalty; online bookstore perceived quality has a significant positive effect on online purchasing consumer satisfaction; online shopping consumer satisfaction has a significant positive effect on consumer loyalty; consumer satisfaction has a total mediating effect on the relationship between online bookstore perceived quality and customer loyalty and online bookstore perceived quality has a significant positive effect on consumer loyalty through consumer satisfaction. In order to fully play the mediating role of consumer satisfaction to improve the online bookstore consumer loyalty, the article puts forward related suggestions. The future research should expand the sample range and consider roles of other factors on the relationship.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".