MétaCan
Menu
Back to cohort
Record W2998686247

The need for marketing management in the management of the company’s activities.

2016· article· en· W2998686247 on OpenAlexaboutno aff
A. S. T. K. Beyzhanova Narbekova

Bibliographic record

VenueDOAJ (DOAJ: Directory of Open Access Journals) · 2016
Typearticle
Languageen
FieldEnvironmental Science
TopicBusiness and Economic Development
Canadian institutionsnot available
Fundersnot available
KeywordsMarketing managementMarketingBusinessMarketing strategyReturn on marketing investmentMarketing researchMarketing effectiveness
DOInot available

Abstract

fetched live from OpenAlex

Today one of the most topical issues in the management of the enterprise is the use in the management of marketing management, management firms based on the principles and tools of marketing. Marketing has become a vital component of business success. Unfortunately, many domestic companies do not realize the importance to the proper level marketing management in the management of the company. Marketing management – a new science. Marketing management was first used in 1999 by Royal Bank of Canada, as a result of the reorganization of the company. As a result, over the next 3 years of income of the bank increased by 1 billion dollars. Under the influence of a number of important trends and forces in the commercial organizations is the introduction of new beliefs and change. The subjects of the market completely rethink their philosophy and concept. In total there are 14 marketing management major changes implemented far-sighted companies in the XXI century. Success will be those companies that are able to implement these changes in the company.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.534
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0030.002
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.138
GPT teacher head0.445
Teacher spread0.307 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2016
Admission routes1
Has abstractyes

Explore more

Same venueDOAJ (DOAJ: Directory of Open Access Journals)Same topicBusiness and Economic DevelopmentFrench-language works237,207