The need for marketing management in the management of the company’s activities.
Bibliographic record
Abstract
Today one of the most topical issues in the management of the enterprise is the use in the management of marketing management, management firms based on the principles and tools of marketing. Marketing has become a vital component of business success. Unfortunately, many domestic companies do not realize the importance to the proper level marketing management in the management of the company. Marketing management – a new science. Marketing management was first used in 1999 by Royal Bank of Canada, as a result of the reorganization of the company. As a result, over the next 3 years of income of the bank increased by 1 billion dollars. Under the influence of a number of important trends and forces in the commercial organizations is the introduction of new beliefs and change. The subjects of the market completely rethink their philosophy and concept. In total there are 14 marketing management major changes implemented far-sighted companies in the XXI century. Success will be those companies that are able to implement these changes in the company.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.010 | 0.008 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.005 | 0.011 |
| Scholarly communication | 0.018 | 0.014 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.007 | 0.014 |
| Insufficient payload (model declined to judge) | 0.013 | 0.006 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".