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Record W2999508561 · doi:10.1080/21639159.2019.1613905

Qualitative approaches to life course research: Linking life story to gift giving

2020· article· en· W2999508561 on OpenAlexaff
Yuko Minowa, Russell W. Belk

Bibliographic record

VenueJournal of Global Scholars of Marketing Science · 2020
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsYork University
Fundersnot available
KeywordsQualitative researchLife course approachQualitative marketing researchQualitative propertyInterpretation (philosophy)Course (navigation)SociologyMarketingQualitative analysisEngineering ethicsManagement sciencePsychologyComputer scienceMarketing researchSocial scienceBusinessSocial psychologyEngineeringQuantitative marketing research

Abstract

fetched live from OpenAlex

This paper presents qualitative approaches to life course research and elucidates the benefits with data. While marketing research in general has gradually embraced the interpretive paradigm, the field of life course study in marketing has not widely enriched, fortified, or complemented their quantitative investigations with interpretive studies. Thus, this paper presents qualitative methods suitable for life course research. The paper reviews recent life course studies that employ qualitative methods. Data collection, analysis, and interpretation methods are addressed. Both benefits and limitations of the qualitative methods are discussed. We demonstrate how to apply and use the qualitative data to study life course issues and topics. As an illustration, we link a qualitative study of the gift giving of mature consumers in Japan to Moschis’ Conceptual Life Course Model and discuss the paradigmatic principles of life course theory. The paper concludes with opportunities for future research.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.019
metaresearch head score (Gemma)0.040
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.019
Threshold uncertainty score0.102

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0190.040
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.003
Science and technology studies0.0050.010
Scholarly communication0.0050.005
Open science0.0010.005
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0060.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.330
GPT teacher head0.405
Teacher spread0.076 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations17
Published2020
Admission routes1
Has abstractyes

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