З ІСТОРІЇ КОМЕРЦІЙНОЇ РЕКЛАМИ: ЧАСОПИС «НОВІ ДНІ» 1960-x РОКІВ
Bibliographic record
Abstract
The main purpose of the article is to analyze the specifics of commercial advertising in the 1960s on the material of the magazine «New Days» (Toronto). Research methodology is defined by its purpose. Content analysis has been applied as a systematic method that has provided a vision of quantitative and qualitative linkages in the information space of the Ukrainian diaspora. With the help of qualitative content analysis it was investigated the correlation of the content elements, the role of various factors in the advertising text, in the information space as a whole. The monitoring of the press made it possible to trace the qualitative characteristics of the periodical publication, since the selection of promotional materials, which were made for a certain period of time, certifies the editorial tactics. Research results. It has been found out that commercial advertising prevails quantitatively in the magazine «New Days» (almost all groups of goods and services are represented, except for the advertising of medicines, tobacco, weapons, cars). It was reviewed, how Ukrainian diaspora perceived the fact of the «UKRAINSKA KNYHA» shop advertising, which sold art goods and books from Soviet Ukraine. The features of functioning of self-advertising are distinguished, in particular the sale of annual sets of the magazine «New Days», the illustrated monthly magazine for children «Sunflower», book production of the publishing house «New Days», as well as the presence of hidden advertising of the subscription. It is noted that verbal component prevails in advertising, the role of pictures and drawing is negligible. It has been found out that the standard of phrase, reminder, the role of emotional factor dominate among the principles of construction of advertising; such marketing ploy is used to prepare the consumer for the appearance of the product on the market. Conclusions. The research results testified that commercial advertising of the magazine «New Days» (Toronto) has covered virtually all areas of goods and services in the middle of the twentieth century. The role of the national aspect is mentioned here and there in the advertising texts. The importance of the article is due to the need of study and assimilation of editorial publishing experience of Petro Volyniak. Key words: advertising; the press of the Ukrainian diaspora; the magazine «New Days»; self-advertising; the «UKRAINSKA KNYHA» (Toronto) shop; Petro Volynyak.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.003 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.024 | 0.008 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".