The Caring, Committed Eco-Mom: Consumption Ideals and Lived Realities of Toronto Mothers
Bibliographic record
Abstract
The idealized image of the eco-chic consumer is often a woman and a mother. Indeed, many studies show that women are more likely to be engaged with eco-consumption and that mothers with young children are more likely to buy organic foods such as milk. In this chapter, the authors review prior work on key concepts, including intensive mothering, depictions of intensive mothering, and the caring consumption ideal in popular North American media and ethical consumption. The commodity-centered ideology of intensive mothering takes on new meaning amid contemporary discourses of ethical consumption, especially its dominant North American manifestation as green consumption, or eco-consumption. They present an analysis of the ways Canadian focus group participants related to the Eco-Mom figure. The ideational foundation of the Eco-Mom is one in which mothers are presented as able to skillfully manage information, time, and money while satisfying children’s needs alongside environmental ideals. Money constituted a key source of contention among focus group participants.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.012 | 0.009 |
| Scholarly communication | 0.005 | 0.002 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".