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Record W3029838451 · doi:10.5267/j.dsl.2020.5.004

An approach based on machine learning techniques for forecasting Vietnamese consumers’ purchase behaviour

2020· article· en· W3029838451 on OpenAlex
Quang Hung, Tran Van Trang

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueDecision Science Letters · 2020
Typearticle
Languageen
FieldDecision Sciences
TopicForecasting Techniques and Applications
Canadian institutionsnot available
Fundersnot available
KeywordsVietnameseArtificial intelligenceMachine learningComputer scienceMarketingBusiness

Abstract

fetched live from OpenAlex

The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Nave Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions. The application case is related to consumer purchase decisions of domestic goods in the context of Vietnam. Firstly, factors influencing Vietnamese consumers' purchase decision of domestic products were identified. Then, data from 240 consumers in Vietnam were collected. Different classifying models based on ML techniques were developed to analyse the sampling data after the performances of the models were evaluated and compared using confusion matrix, accuracy rate and several error indexes. The results indicate that the DT(J48) obtained the highest performance with the corrected prediction percentage of 91.6667%. The findings also show that machine-learning techniques can be used to explicitly in forecasting Vietnamese consumers' purchase behaviour.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.011
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Methods · Consensus signal: none
Teacher disagreement score0.960
Threshold uncertainty score0.997

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.011
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.003
Science and technology studies0.0010.001
Scholarly communication0.0010.001
Open science0.0030.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.178
GPT teacher head0.399
Teacher spread0.221 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it