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Record W3035561374 · doi:10.31227/osf.io/u89ka

PERANCANGAN DAN PENGEMBANGAN PERENCANAAN PEMASARAN

2019· preprint· id· W3035561374 on OpenAlexaff
Muhammad Zaidan Mubarak, Mumuh Mulyana

Bibliographic record

Venuenot available
Typepreprint
Languageid
FieldSocial Sciences
TopicSMEs Development and Digital Marketing
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsHumanitiesPhysicsArt

Abstract

fetched live from OpenAlex

Suatu perencanaan pemasaran harus direncanakan atau dirancang. Outline rancangan tersebut harus memiliki struktur yang sistematis agar terbentuk suatu perencanaan yang terorganisir dengan baik dan efisien.Analisis lingkungan sangat diperlukan dalam membuat suatu perencanaan pemasaran. Sumber-sumber informasi dalam melakukan analisis lingkungan, antara lain target pasar, pesaing, pembeli individu, pembeli organisasi, sumber daya perusahaan, lingkunga teknologi, lingkungan ekonomi, lingkungan politik, lingkungan hukum, sosial budaya, ancaman serta peluang. Dengan memahaminya kita dapat menetapkan tujuan dan sasaran pemasaran.Efek Pareto merupakan fenomena yang menggambarkan bahwa 80% keuntungan perusahaan berasal dari 20% pelanggan.Segmentasi pasar adalah kelompok pelanggan dengan karakteristik yang sama atau mirip, yang dapat dipuaskan oleh bauran pemasaran tertentu. Suatu perusahaan biasanya tidak dapat melayani dengan sukses dengan kelompok besar segmen.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.003
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.038
Threshold uncertainty score0.126

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.003
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0010.002
Science and technology studies0.0030.001
Scholarly communication0.0040.003
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0380.005

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.034
GPT teacher head0.282
Teacher spread0.248 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

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Citations0
Published2019
Admission routes1
Has abstractyes

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Same topicSMEs Development and Digital MarketingFrench-language works237,207