Corporations and sustainable development goals communication on social media: Corporate social responsibility or just another buzzword?
Bibliographic record
Abstract
Abstract The sustainable development goals (SDGs) introduced by the United Nations in 2015 are a framework for a sustainable world. Corporations also use the SDGs as a guideline for corporate sustainability. Based on corporate sustainability theory and legitimacy theory, the paper analyzes whether and how firms communicate about the SDGs on social media to increase their legitimacy or because they are linked to the firms' core business. The study analyzed more than 24,000 SDG‐related tweets from Standard and Poor 500 companies. The results show that firms post tweets about the SDGs that are related to their core businesses and impacts. Hence, the SDGs are communicated in a way that addresses strategic corporate sustainability and social responsibility. These results contribute to the research by clarifying the role of the SDGs in regard to corporate strategy and legitimacy.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.019 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.003 |
| Science and technology studies | 0.001 | 0.003 |
| Scholarly communication | 0.007 | 0.006 |
| Open science | 0.000 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.007 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".