Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty
Bibliographic record
Abstract
The purpose of this research is to propose and empirically test a research framework that illustrates how Corporate Social Responsibility (CSR) and performative action influence consumer’s perception of organizational legitimacy and loyalty intention, based on institutional theory. Further, we examine the interaction effect of CSR and performative action on organizational legitimacy, where we propose that the effect of CSR on legitimacy becomes amplified when performative action is high. To test the hypotheses, a total of 222 usable data were collected from consumers residing in a metropolitan area. Hypotheses were tested using Moderated Structural Equation Modelling. The study result reveals that both CSR and performative action are critical in establishing organizational legitimacy. Further, the result shows that the interaction coefficient for the interaction is significant that the relationship between CSR performance and legitimacy intensifies when performative action is high. The research outcome provides valuable implications to practitioners that legitimacy from the institutional environment and loyalty from the economic environment has to exist as separate domains for business to survive.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.022 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.003 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".