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SEMANTIC PRIMING EFFECT ON SURVEY RESULTS

2020· article· en· W3045210735 on OpenAlexaff
Olha Filonik, Svitlana Winters

Bibliographic record

VenueNaukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ» Serìâ «Fìlologìâ» · 2020
Typearticle
Languageen
FieldPsychology
TopicCommunication in Education and Healthcare
Canadian institutionsUniversity of Calgary
Fundersnot available
KeywordsPriming (agriculture)RecallPsychologySocial psychologySurvey researchCognitive psychologyApplied psychology

Abstract

fetched live from OpenAlex

This article presents the findings of an experimental study focusing on the effect of semantic priming on survey respondents. The study involved manipulation of survey questions so that one version included priming triggers and the other one did not. The two versions of the survey were tested on two groups of Canadians (50 respondents each). The results confirmed the authors’ hypotheses, as they demonstrated that the inclusion of the priming triggers activated the relevant concepts in respondents’ minds and, as a result, they included concepts similar to those triggers in their responses to open-ended questions. To be precise, respondents who were exposed to priming triggers “one”, “first” and “three”, as well as “saving on food”, were significantly more likely to say they shop one or three times a week and to recall the grocery store “Save-On-Foods” in an unaided recall qustion. The findings in this study have theoretical and empirical significance and should be taken into consideration by all the researchers who design questionnaires in their research projects. Based on this research, one can conclude that a researcher who designs questionnaires should be cautions and make sure to sequence questions in a way that would minimize the priming effect on questions following priming triggers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.017
metaresearch head score (Gemma)0.100
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.017
Threshold uncertainty score0.091

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0170.100
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0010.002
Open science0.0000.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.108
GPT teacher head0.392
Teacher spread0.283 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2020
Admission routes1
Has abstractyes

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Same venueNaukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ» Serìâ «Fìlologìâ»Same topicCommunication in Education and HealthcareFrench-language works237,207