Enchantment Through Authenticity: The Use of Rhetorical History to Project Images of Craft
Bibliographic record
Abstract
Not all organizations project an image of their identity to stakeholder audiences that meets the expectations for rational management or corporate business forms. Craft organizations tend cultivate images that express an enchanted ethos of dedication to skill, creativity and community. Such images are often constructed in reference to historical materials that can be strategically used to claim the craft firm’s authenticity in the present. We argue and examine evidence that craft organizations draw on pieces from the past as a way to demonstrate their authenticity and adherence to a craft ethos. We analyze the websites of craft breweries from 4 Canadian provinces and find that most breweries narrate craft as an under-specified concept. They used the generic craft label in conjunction with a variety of historical themes as a way of enchanting their images in reference to current organizational context or interests.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.009 | 0.022 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.007 | 0.003 |
| Science and technology studies | 0.016 | 0.056 |
| Scholarly communication | 0.013 | 0.011 |
| Open science | 0.002 | 0.008 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".