Overcoming the Barriers of an Enterprise Social Media Initiative.
Bibliographic record
Abstract
Today’s business environment requires innovation and multidisciplinary teams. In this context, a growing number of organizations are adopting Enterprise Social Media (ESM) to initiate their Digital Transformation journey. However, many ESM initiatives fail, only achieving superficial interactions without creating value for organizations. This paper represents two contributions. First, it unveils the main barriers related to the deployment of an ESM initiative in a small organization. Second, it provides insights for overcoming such barriers. For conducting this research, a 12 months action research has been adopted. During this period, the authors studied the implementation, use, and value creation of an ESM initiative within a small non-profit organization starting its Digital transformation process. This paper provides empirical-longitudinal perspective on the subject, offering management practitioners and scholars insights about how to overcome the barriers of an ESM initiative during a digital transformation project. In addition, this work proposes future avenues of research.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.019 | 0.046 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.007 | 0.006 |
| Scholarly communication | 0.010 | 0.010 |
| Open science | 0.002 | 0.010 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.006 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".