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Retail Signage During the COVID-19 Pandemic

2020· article· en· W3081089939 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueInterdisciplinary Journal of Signage and Wayfinding · 2020
Typearticle
Languageen
FieldPsychology
TopicColor perception and design
Canadian institutionsToronto Metropolitan University
Fundersnot available
KeywordsPandemicSignageMeaning (existential)Social distanceCoronavirus disease 2019 (COVID-19)Order (exchange)Social mediaPublic relationsBusinessPsychologyAdvertisingSociologyPolitical scienceDiseaseMedicineLaw

Abstract

fetched live from OpenAlex

Early in 2020 the COVID-19 pandemic began to impact countries across the world. Within weeks, people’s normal social behavior had to be changed in order to stop the spread of the disease. In Canada, where this study takes place, governments and public health departments were the primary and trusted information sources. Photographs of retail signs were taken by the author in one neighborhood in a major Canadian city in March and April. Along with descriptive information, the author speculates on the meaning conveyed by the printer-paper signs, beyond their traditional role of supporting wayfinding. Paper’s relative fragility may have simultaneously reflected the uncertainty that people felt in the early days of the pandemic, while its familiar and timeless presence may have provided a sense of emotional security and direction. Marking a return to “business as usual”, stores replaced many, but not all of the informal signs with professionally produced and branded signs suggesting that the early “blind panic” had been replaced by a form of “steady state”. One could say that retailers demonstrated corporate social responsibility through their efforts in creating and posting the signs to create awareness of, educate, and reinforce the new and changing social distancing behaviors.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.318
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.123
GPT teacher head0.375
Teacher spread0.252 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it