Influenciando atitudes e comportamentos com anúncios publicitários: articulando teoria e prática
Bibliographic record
Abstract
Resumo Campanhas publicitárias influenciam o comportamento de consumidores utilizando conceitos-chave que as ciências comportamentais têm mapeado através de experimentos controlados e randomizados. O objetivo deste artigo de pesquisa bibliográfica é, portanto, o de apresentar, articular e discutir as principais teorias da psicologia social referentes tanto à mudança de atitudes quanto de comportamentos. Mais especificamente, este estudo busca reduzir a distância entre o arcabouço teórico-conceitual da psicologia e a prática profissional do criativo publicitário, propondo uma interface entre esses dois universos e indicando como insights psicológicos podem ser aplicados para aumentar a efetividade dos anúncios publicitários.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.006 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.002 | 0.001 |
| Bibliometrics | 0.000 | 0.002 |
| Science and technology studies | 0.002 | 0.003 |
| Scholarly communication | 0.002 | 0.002 |
| Open science | 0.005 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.002 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; both teacher heads agree on what is shown here.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".