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Record W3084017196 · doi:10.4000/communication.12486

Que peut-on attendre d’une régulation du sexisme dans la publicité en France ?

2020· article· fr· W3084017196 on OpenAlexvenueno aff
Laurence Corroy, Sophie Jéhel

Bibliographic record

VenueCommunication · 2020
Typearticle
Languagefr
FieldSocial Sciences
TopicMulticulturalism, Politics, Migration, Gender
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesPolitical scienceArt

Abstract

fetched live from OpenAlex

Depuis les années 1920 au moins, la communication publicitaire a pris l’habitude de recourir à la sexualité, sous une forme plus ou moins explicite, pour stimuler l’acte d’achat. Or, avec les stéréotypes sexués ou sexistes, c’est la représentation des rapports sociaux de sexe qui se joue à travers la communication des entreprises. L’auteure propose une mise au jour des résistances qui freinent les évolutions du secteur ainsi qu’un état des lieux des rapports de force entre associations féministes et instances de régulation pour la mise en œuvre de cette régulation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.085
Threshold uncertainty score0.170

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0050.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0050.012
Scholarly communication0.0060.004
Open science0.0010.001
Research integrity0.0030.002
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.145
GPT teacher head0.390
Teacher spread0.246 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2020
Admission routes1
Has abstractyes

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