Political Marketing, Tribal Marketing, & the Two-Way Flow of Influence
Bibliographic record
Abstract
Political marketing holds that marketing has penetrated nearly all aspects of politics and that political marketers superimpose the strategies and tactics of commercial marketers onto politics. While this pattern of influence has dominated the literature, I examine the extent to which the flow of influence and innovation between commercial and political marketers may be functioning as a feedback loop. The example I use to investigate this is tribal marketing. My analysis proceeds accordingly: First, I establish the basics of tribal marketing. Second, relying upon the results from thirty-three (33) in-depth elite interviews with political marketers, market researchers, political researchers, pollsters and commercial marketers from Canada, the United States, and New Zealand, I examine how tribal marketing is becoming a more recognizable and effective way of marketing and how political marketers, being more familiar with this practice, are better at building and mobilizing tribes than are commercial marketers.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.005 |
| Science and technology studies | 0.006 | 0.023 |
| Scholarly communication | 0.017 | 0.009 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.013 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".