Transparent and Accountable Vehicular Local Advertising With Practical Blockchain Designs
Bibliographic record
Abstract
Vehicular local advertising enables roadside retailers to provide timely and location-aware advertisements to on-road vehicular users to attract more in-store visits. However, the prevalence of the vehicular local advertising has raised increasing transparency and accountability concerns on the spatial keyword query process, such as why a vehicular user receives advertisements from specific spatial entities as well as the timely detection of the advertising misbehavior. In this paper, we develop a transparent and accountable vehicular local advertising system by utilizing the tamper-proof and open nature of the blockchain technology. Considering the large scale of the spatial-keyword database and the expensive computation and storage cost on the blockchain, we introduce two design strategies, digest-and-verify and divide-then-assemble. In specific, a large-scale spatial keyword database is digested and stored on the blockchain. The spatial keyword query is then conducted with modular executions of two off-chain spatial keyword query functions, the results of which are efficiently assembled and verified in an advertising smart contract. By doing so, expensive on-chain computation and storage overheads are significantly reduced at a cost of acceptable off-chain overheads. We define the security requirements of the vehicular local advertising system as Auditing Security and achieve the notion with the security analysis. We also conduct real-world experiments to show the efficiency of the blockchain-based vehicular local advertising system.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".