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Record W310300262

Perception-Based Multi-Agent Geo-Simulation in the Service of Retail Location Decision-Making in a Shopping Mall *

2006· article· en· W310300262 on OpenAlexaffvenue
Bernard Moulin, Walid Ali

Bibliographic record

VenueCanadian Journal of Regional Science · 2006
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsUniversité Laval
Fundersnot available
KeywordsShopping mallComputer scienceCompetitor analysisOrder (exchange)Service (business)BusinessAdvertisingMarketing
DOInot available

Abstract

fetched live from OpenAlex

Abstract In the very competitive retail world, mall managers develop various strategies to differentiate their malls from their competitors in order to enhance customer loyalty. One possible strategy consists in changing the mall configuration and more specifically the stores' locations. Deciding on stores' locations is a very important decision which can be expensive in terms of money and time. In order to guarantee the success of such decisions, mall managers should be able to better understand customers' behaviours and the way they may react to changes in the mall's configuration. Traditional techniques such as surveys and the use of Ggeographic Information Systems may help to understand customers' behaviours in an existing mall, but they are not adequate for anticipating customers' reactions to a future layout of the mall. Thanks to recent progress in the areas of geo-simulation and multi-agent systems, simulating the behaviours of a large number of virtual agents in a geo-referenced virtual world is now possible. We propose to apply these techniques in the shopping mall domain. In this paper, we present a multi-agent geo-simulation approach and a software, MallMAGS, which are used to model and simulate customers' shopping behaviours in virtual malls. Using such a geo-simulation, a manager can reproduce his or her mall layout, create a population of virtual shopper agents which mimic the behaviours of mall customers, observe how virtual shopper agents interact with the virtual mall and how they react to changes in the mall configuration. We suggest that SOLAP techniques (Spatial On Line Analytical Processing) be used to systematically analyse the results of these multi-agent geo-simulations. Resumes Dans le monde tres competitif de la vente au detail, les gerants de centres d'achats developpent de nombreuses strategies afin de differencier leurs centres de leurs competiteurs dans le but d'augmenter la loyaute de leurs consommateurs. Une strategie possible consiste a changer la configuration du centre d'achat, plus precisement la localisation des boutiques. Decider de la localisation des boutiques est une decision tres importante qui peut couter cher en termes d'argent et de temps. Dans le but de garantir le succes de telles decisions, les gerants de centres d'achats devraient etre capables de mieux comprendre les comportements des consommateurs et les facons par lesquelles ils pourraient reagir aux changements dans la configuration du centre d'achat. Des techniques traditionnelles telles que les sondages et l'utilisation de systemes d'information geographique peuvent aider a comprendre les comportements des consommateurs dans un centre d'achat existant, mais elles ne sont pas adequates pour prevoir les reactions des consommateurs a de futures dispositions du centre d'achat. Grace aux progres recents dans les milieux de la geo-simulation et des systemes d'agents multiples, simuler les comportements d'un grand nombre d'agents virtuels dans un monde virtuel geo-referencie est maintenant possible. Nous proposons l'application de ces techniques au domaine des centres d'achats. Dans cet article, nous presentons une approche de geo-simulation a agents multiples et un logiciel, MallMAGS, qui sont utilises afin de modeliser et simuler les comportements d'achat des consommateurs dans des centres d'achats virtuels. Utilisant une telle geo-simulation, un(e) gerant(e) peut reproduire sa disposition du centre d'achat, creant une population de agents clients virtuels qui imitent les comportements des consommateurs du centre d'achat, observer comment les agents clients virtuels interagissent avec le centre d'achat virtuel et comment ils reagissent aux changements dans la configuration du centre d'achat. Nous suggerons que les techniques SOLAP (Spatial On Line Analytical Processing--Traitement analytique spatial en ligne)) soient utilisees afin d'analyser systematiquement les resultats de ces geo-simulations a agents multiples. …

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How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.335
Threshold uncertainty score0.986

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.056
GPT teacher head0.285
Teacher spread0.229 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

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Citations2
Published2006
Admission routes2
Has abstractyes

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