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Record W3104534219 · doi:10.2501/jar-2020-028

A 60-Year Bibliographic Review of the <i>Journal of Advertising Research</i>

2020· article· en· W3104534219 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Advertising Research · 2020
Typearticle
Languageen
FieldDecision Sciences
Topicscientometrics and bibliometrics research
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsCitationProductivityLibrary scienceScale (ratio)Web of scienceInstitutionPolitical scienceWorld Wide WebAdvertisingComputer scienceBusinessGeographyMEDLINEEconomicsEconomic growth

Abstract

fetched live from OpenAlex

In the first large-scale bibliographic overview of the <i>Journal of Advertising Research (JAR)</i>, the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of <i>JAR</i>. To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total number of publications and citations. Bibliographic maps, offered in the online supplement, provide graphical visualizations of the data by keyword, author, institution, and country networks through co-occurrence, co-citation, and collaboration analyses.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.205
metaresearch head score (Gemma)0.245
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Bibliometrics, Scholarly communication, Open science, Research integrity
Consensus categoriesMetaresearch, Bibliometrics
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.328
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.2050.245
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.1090.437
Science and technology studies0.0010.001
Scholarly communication0.0010.002
Open science0.0090.002
Research integrity0.0000.004
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.707
GPT teacher head0.626
Teacher spread0.081 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it