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Record W3106129216

Revisiting the Role of Critical Reviews in Film Marketing

2009· article· en· W3106129216 on OpenAlexfundno aff
Finola Kerrigan, Çağrı Yalkın

Bibliographic record

VenueUniversity of the Arts London Research Online (University of the Arts London) · 2009
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
FundersCollege of Pharmacy, University of MichiganEuropean CommissionUniversity of VictoriaHarvard Business SchoolUniversity of Michigan
KeywordsUser-generated contentWord of mouthAdvertisingAmateurContent analysisConsumption (sociology)Social mediaMarketingComputer scienceWorld Wide WebSociologyMultimediaBusinessPolitical scienceSocial science
DOInot available

Abstract

fetched live from OpenAlex

These are the proceedings of the first COUNTER workshop "Mashing-up Culture: The Rise of User-generated Content", Uppsala University, May 13-14, 2009.COUNTER is a European research project exploring the consumption of counterfeit and pirated goods.Sampling, remixing, mash-ups and appropriation are part of the digital creative milieu of the twenty-first century.Sites such as YouTube and deviantART have offered new outlets for creativity and become hubs for innovative forms of collaboration, thus playing their part in challenging modernist notions of what it means to be a creator as well as a consumer.Drawing on this general background, the ten papers presented in these proceedings are examining areas such as: Sampling, mash-ups, and appropriation; Creativity and collaborative practices; Creative Industries and intellectual property; Copyright, Cultural Heritage and Cultural Policy; and Formal and informal regulations of intellectual property.The ten authors are all contributing to an international and interdisciplinary scientific discussion on the mash-up.Mash-ups and user-generated content are social and cultural phenomena which in these papers are put into various contexts, from legal ones, over technology, to the nation as a framework.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.103
metaresearch head score (Gemma)0.332
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.103
Threshold uncertainty score0.545

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.1030.332
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0070.005
Science and technology studies0.0050.015
Scholarly communication0.0190.018
Open science0.0030.005
Research integrity0.0030.005
Insufficient payload (model declined to judge)0.0040.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.039
GPT teacher head0.321
Teacher spread0.281 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations9
Published2009
Admission routes1
Has abstractyes

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Same venueUniversity of the Arts London Research Online (University of the Arts London)Same topicDigital Marketing and Social MediaFrench-language works237,207