Bibliographic record
Abstract
This chapter introduces three thought-provoking company cases in the sector of sports, events, and entertainment, namely, Cirque du Soleil, Red Bull Events Sports, and the Super Bowl. It explores the story and the marketing strategy behind each company, and focuses on how the customer experience is implemented and the use of digital technology in each company. The chapter presents the challenges the businesses face when it comes to reinventing customer experience in this sector. The Cirque du Soleil was created in 1984 in a small village named Baie-Saint-Paul, not far from the city of Quebec in Canada. It was composed of a small group of artists, dancers, musicians, jugglers, and fire- eaters led by Gilles Ste-Croix. Cirque du Soleil is redefining the customer experience by implementing several digital elements to form beliefs about what people see through virtual reality. YouTube gives customers a taste of the shows, and the circus’s posts are very regular.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.003 | 0.002 |
| Scholarly communication | 0.007 | 0.002 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.013 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".