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Record W3110254532 · doi:10.18280/isi.250504

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

2020· article· en· W3110254532 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueIngénierie des systèmes d information · 2020
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsnot available
Fundersnot available
KeywordsMarketing mixArtificial neural networkAnalytic hierarchy processBoomMarketing strategyMarketingMarketing managementBackpropagationBusinessIndex (typography)Return on marketing investmentComputer scienceArtificial intelligenceEngineeringOperations research

Abstract

fetched live from OpenAlex

Under the boom of market economy in China, marketing mix is being updated constantly to facilitate the all-round development of various industries. To accurate evaluate the effect of corporate marketing mix, this paper designs an effect analysis model for corporate marketing mix based on artificial neural network (ANN). Firstly, a complete evaluation index system (EIS) was created for corporate marketing mix, and the weight of each index was assigned through analytic hierarchy process (AHP). Then, a marketing mix of big marketing + service marketing was proposed, and subject to fuzzy comprehensive evaluation (FCE). Finally, an FCE model was constructed for the effect of corporate marketing mix, based on three-layer backpropagation neural network (BPNN). The effectiveness of the model was verified through experiments. The research findings provide a reference for the application of ANN in other fields of effect analysis.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: Simulation or modeling
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.407
Threshold uncertainty score0.962

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.003
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.041
GPT teacher head0.246
Teacher spread0.205 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it