Comparisons Between Text-Only and Multimedia Tweets on User Engagement
Bibliographic record
Abstract
Having highly engaged followers on social media allows us to spread information, seek feedback, and promote a sense of community efficiently. Crafting engaging posts, however, requires careful thoughts, creativity, and communication skills. This research studied tweets and explored the effect of content types on user engagement. More specifically, we compared the number of likes and retweets between text-only and multimedia tweets. We analyzed four Twitter accounts relevant to the City of Edmonton, Canada, and performed negative binomial regressions to model the expected count of likes and retweets based on accounts, content types, and their interaction. The results showed that multimedia content increased engagement in two of the four accounts but did not change engagement significantly in the other two. In other words, multimedia content had a positive or neutral effect on user engagement, depending on accounts. Our analysis also showed the effectiveness of well-written texts in attracting the attention of users. Tweets, by design, are text-oriented, and posting multimedia content may help, but is not a necessary condition to engage with followers effectively on Twitter.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.040 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.002 | 0.002 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".