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Netflix and the design of the audience

2020· article· en· W3111690651 on OpenAlexaff
Jason Juan Matthew

Bibliographic record

VenueMedieKultur Journal of media and communication research · 2020
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Games and Media
Canadian institutionsCoquitlam College
Fundersnot available
KeywordsConfusionComputer scienceAgency (philosophy)Set (abstract data type)FeelingMultimediaWorld Wide WebInterface (matter)Digital mediaHuman–computer interactionSociologyPsychology

Abstract

fetched live from OpenAlex

This paper explores how audiences engage with Netflix as an intermediary in their digital lives, and how Netflix, as it is designed, creates a highly constrained system for its users. The paper is based on a study of observed use and discussions with Netflix users. It explores the limitations that are designed into Netflix as a digital media platform, and how Netflix users engage with this system that obscures rather than clarifies the contents of the platform. The paper discusses examples of frustration, confusion, and misdirection that Netflix, as a heavily constrained system, cultivates. It argues that the thoughts, feelings, and desires of audiences are not reflected in the data-driven design of digital media platforms like Netflix. Instead, data are used by Netflix to design a personalized environment that acts as a set of blinders which constrain the agency of the audience through an interface designed to dazzle and disorient Netflix users.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.007
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.765
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0060.007
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.003
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.188
GPT teacher head0.399
Teacher spread0.211 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations12
Published2020
Admission routes1
Has abstractyes

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