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Record W3114578926 · doi:10.33137/ijournal.v6i1.35269

Rotten Tomatoes and Chill? MRAs and Their Impact on Decision-making

2020· article· en· W3114578926 on OpenAlexvenueno aff
Sharon Allman, Jenny Lee-De Medeiros

Bibliographic record

VenueThe iJournal Student Journal of the Faculty of Information · 2020
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicCinema and Media Studies
Canadian institutionsnot available
Fundersnot available
KeywordsMRASContext (archaeology)PreferenceFocus groupPsychologyMarketingBusinessEngineeringGeographyEconomics

Abstract

fetched live from OpenAlex

The purpose of this research was to examine whether young adults (aged 18-32) look at user- and/or critic-generated movie review aggregates (MRAs) to decide which film to watch, or whether other factors impact their decision-making. The literature on this topic most notably shows a correlation between highly rated movies and better box office results, a preference for MRAs, and potential market benefits of MRAs. This research, which focused on the North American context, contained both quantitative and qualitative methods in the form of an online survey, focus groups, and key informant interviews. The results indicate that MRAs are not the preferred method to decide what movie to watch, and instead factors such as family or friends’ recommendations and marketing decisions of the film most affect young adults’ decisions about which films to watch.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.384
Threshold uncertainty score0.195

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.269
Teacher spread0.248 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2020
Admission routes1
Has abstractyes

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