Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns
Bibliographic record
Abstract
With the increasing realization of the importance of communication for sustainable development, the integration of the new media in environmental campaigns has emerged as an indispensable tool for changing people’s behaviour en masse. This paper studies two strategic sustainable development campaigns: India’s Swachh Bharat Abhiyan and the Canadian Environment Week. In both the pursuits, the new media has been used extensively to create public awareness about sustainability to motivate people to be participants as well as change agents of sustainable development in the collective interest of personal, national, and global sustainability. In this article, the agenda and the action of both the campaigns as well as their key narratives have been analysed to highlight the emerging trends in sustainable development communication.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.010 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.006 |
| Science and technology studies | 0.034 | 0.012 |
| Scholarly communication | 0.008 | 0.003 |
| Open science | 0.002 | 0.004 |
| Research integrity | 0.004 | 0.004 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".