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Record W3119561583 · doi:10.5267/j.msl.2020.12.011

Green purchase intention: The power of success in green marketing promotion ,

2021· article· en· W3119561583 on OpenAlexvenueno aff
Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Raden Chairul Saleh, Safira Chairunnisa

Bibliographic record

VenueManagement Science Letters · 2021
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicEnvironmental Sustainability in Business
Canadian institutionsnot available
Fundersnot available
KeywordsStructural equation modelingPromotion (chess)MarketingGreen marketingBusinessValue (mathematics)Sample (material)Identification (biology)VariablesUnit (ring theory)MathematicsStatistics

Abstract

fetched live from OpenAlex

The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry. Yogyakarta is one of the cities whose industry has been developing so fast. This study explored green purchase intention to succeed in green marketing promotion. It examined how the relationship between green purchase intention with the variables supporting it and measuring its value. This research was completed with two methods: identifying the relationship between the green purchase intention variables (endogenous) with variables and their indicators (exogenous) that affect the value of green purchase intention. The identification using structural equation modelling. While the measurement of green purchase intention values was carried out using a dynamic system simulation. The data was collected through the survey method on 400 sample sizes. The results obtained, a significant relationship between 4 exogenous variables and the endogenous variable and also obtained some prediction value per unit time.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.020
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.023

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.020
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0020.001
Science and technology studies0.0010.002
Scholarly communication0.0020.002
Open science0.0000.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.219
Teacher spread0.209 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations26
Published2021
Admission routes1
Has abstractyes

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Same venueManagement Science LettersSame topicEnvironmental Sustainability in BusinessFrench-language works237,207