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Record W3120254402 · doi:10.1002/mar.21446

Addressing the sins of consumer psychology via the evolutionary lens

2021· article· en· W3120254402 on OpenAlexaff
Gad Saad

Bibliographic record

VenuePsychology and Marketing · 2021
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsConcordia University
Fundersnot available
KeywordsEvolutionary psychologyConsilienceScope (computer science)Consumer behaviourSociobiologyPsychologyNomological networkEpistemologySociologyMarketingSocial psychologyComputer scienceService (business)PhilosophyBusiness

Abstract

fetched live from OpenAlex

Abstract As is true of any scientific discipline, consumer psychology faces some challenges, many of which can be ameliorated via the use of evolutionary psychology. This includes broadening the scope of the research questions tackled as well as their interestingness; increasing the epistemological and theoretical scope of the discipline; reducing the likelihood of succumbing to the WEIRD sampling bias; decreasing methodological fixation; increasing interdisciplinarity; and augmenting the ethos of replications as well as the field's consilience via the building of consilient nomological networks of cumulative evidence. Modern‐day consumers exhibit preferences and behaviors that are vestiges of evolutionary forces that occurred long ago in deep evolutionary time. Marketing academics and practitioners alike, seeking to unlock the mysteries of what makes consumers tick, can only be enriched in recognizing that Homo consumericus is a product of the same evolutionary processes that have shaped all life forms. To deny this reality ensures that marketing knowledge will remain largely decoupled from biology, and in doing so engender at best an incomplete understanding of consumer behavior.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.009
metaresearch head score (Gemma)0.008
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.009
Threshold uncertainty score0.048

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0090.008
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0030.002
Science and technology studies0.0030.041
Scholarly communication0.0080.009
Open science0.0010.003
Research integrity0.0030.006
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.101
GPT teacher head0.342
Teacher spread0.241 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations24
Published2021
Admission routes1
Has abstractyes

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