Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping
Why is this work in the frame?
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
No Canadian affiliation. An affiliation-only frame — the usual design — would never have seen this work. It is one of the works that make the case for inverting the frame.
Machine scores (provisional)
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
- Teacher spread
- 0.253 · how far apart the two teachers sit on this one work
- Validation status
score_only:v0-immature-baseline· verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it
Abstract
The development of electronic commerce has been constrained by the inability of online consumers to feel, touch, and sample products through Web interfaces, as they are able to do in conventional in-store shopping. Previous academic studies have argued that this limitation could be partly alleviated by providing consumers with virtual product experience (VPE), to enable potential customers to experience products virtually. This paper discusses virtual control, a specific type of VPE implementation, and identifies its two dimensions: visual control and functional control. Visual control enables consumers to manipulate Web product images, to view products from various angles and distances; functional control enables consumers to explore and experience different features and functions of products. The individual and joint effects of visual and functional control were investigated in a laboratory experiment, the results of which indicated that visual and functional control increased the perceived diagnosticity (i.e., the extent to which a consumer believes the shopping experience is helpful to evaluate a product) of their corresponding attribute factors, and that both visual and functional control increased consumer overall perceived diagnosticity and flow.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
The record
- Venue
- Journal of Management Information Systems
- Topic
- Color perception and design
- Field
- Psychology
- Canadian institutions
- —
- Funders
- Social Sciences and Humanities Research Council of CanadaNatural Sciences and Engineering Research Council of Canada
- Keywords
- Control (management)Product (mathematics)Computer scienceAdvertisingHuman–computer interactionE-commerceMarketingPsychologyBusinessWorld Wide WebArtificial intelligenceMathematics
- Has abstract in OpenAlex
- yes