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Record W3129987082 · doi:10.36694/jimat.v6i1.89

PENGARUH TRUST IN A BRAND DANPERCEIVED VALUE TERHADAP BRAND LOYALTY PONSEL BLACKBERRY

2015· article· id· W3129987082 on OpenAlex
Acoktang Acoktang, Diana Aqmala

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueJurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) · 2015
Typearticle
Languageid
FieldBusiness, Management and Accounting
TopicConsumer Behavior and Marketing Influence
Canadian institutionsnot available
Fundersnot available
KeywordsAdvertisingBrand loyaltyBusinessNonprobability samplingMobile phonePopulationPhoneSample (material)MarketingEngineeringMedicineTelecommunications

Abstract

fetched live from OpenAlex

BlackBerry is a mobile phone made in Canada. BlackBerry was first introduced in 1999, and is presented in Indonesia in mid-December 2004. Since it was first introduced, the BlackBerrywas much in demand by various groups with the support of various mobile operators both CDMA and GSM. However, in these days it has decreased significantly. Most users at the end of 2012 as much as 79 million active use of BlackBerry mobile phones are recorded. But at the end of March 2013it decreased as much as 3 million users and it decreased up to 4 million users at the end of June 2013 who no longer use BlackBerry mobile phone. The final user of BlackBerry mobile phones is 72 million. The purpose of this study was to analyze the effect of brand characteristics, company characteristics, brand characteristics,and the consumer - perceived benefits to the consumer brand loyalty on BlackBerry mobile phones in STIE TOTALWIN Semarang. The population in this study were students STIE TOTALWIN Semarang. Based on Slovin formula, the sample size was 100 respondents that were obtained by purposive sampling technique, i.e. students who use BlackBerry phones, at least one month and have experience in using another mobile phone. Primary data was collected through questionnaires and analyzed with multiple linear regression analysis.The results showed that the Brand Characteristics, Company Characteristics, Consumer-Brand Characteristics and Perceived value has significant and positive effect on Brand Loyalty, both partially and simultaneously. Company Characteristics became the biggest factors influencing brand loyalty.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesMeta-epidemiology (narrow)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.290
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.001
Meta-epidemiology (narrow)0.0020.002
Meta-epidemiology (broad)0.0020.001
Bibliometrics0.0010.002
Science and technology studies0.0010.001
Scholarly communication0.0020.003
Open science0.0020.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.028
GPT teacher head0.258
Teacher spread0.230 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it