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Record W3131405630 · doi:10.1177/1071181320641364

Beauty and the Beastly Search: Finding Luxury in a Product Hierarchy

2020· article· en· W3131405630 on OpenAlexaffabout
Carmen Branje, Alisha Yang, Mark Chignell

Bibliographic record

VenueProceedings of the Human Factors and Ergonomics Society Annual Meeting · 2020
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsBeautyHierarchyProduct (mathematics)AdvertisingMarketingFocus (optics)BusinessComputer scienceProduct categoryAestheticsEconomicsMathematicsArt

Abstract

fetched live from OpenAlex

There has been considerable research on design of menu hierarchies in general spanning several decades. However there is much less research on menus relating to specific types of product in online retail settings. Thus there is little guidance in the research literature on specific issues such as how to place luxury items within a beauty product hierarchy, which is the focus of this paper. We report on a study that addressed this problem for an ecommerce site associated with a large Canadian retailer. In a within subjects design, participants searched for four beauty-related products (two of which were classed as “luxury” items) either in a hierarchy where luxury items were intermingled with other products addressing the same need (the “Combined” condition), or in a hierarchy where there was a split between luxury and non-luxury products at the top level (the “Split” condition). Segregating luxury products in the product hierarchy was found to lead to significantly slower, and more lengthy (in terms of links traversed), searches. Searches were found to be more efficient in the “Combined” condition than the “Split” Condition both when searching for luxury items, and when searching for non-luxury items. This work has implications for existing brick-and-mortar retailers moving into or expanding e-commerce portals. Our results suggest that the separation of luxury from non-luxury items in bricks-and-mortar stores does not transfer well to online product hierarchies, where similar segregation leads to poorer digital navigation performance.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.040
Threshold uncertainty score0.553

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.001
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.039
GPT teacher head0.235
Teacher spread0.196 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2020
Admission routes2
Has abstractyes

Explore more

Same venueProceedings of the Human Factors and Ergonomics Society Annual MeetingSame topicConsumer Retail Behavior StudiesFrench-language works237,207