What Will Be Popular Next? Predicting Hotspots in Two-Mode Social Networks
Bibliographic record
Abstract
In social networks, social foci are physical or virtual entities around which social individuals organize joint activities, for example, places and products (physical form) or opinions and services (virtual form). Forecasting which social foci will diffuse to more social individuals is important for managerial functions such as marketing and public management operations. In terms of diffusive social adoptions, prior studies on user adoptive behavior in social networks have focused on single-item adoption in homogeneous networks. We advance this body of research by modeling scenarios with multi-item adoption and learning the relative propagation of social foci in concurrent social diffusions for online social networking platforms. In particular, we distinguish two types of social nodes in our two-mode social network model: social foci and social actors. Based on social network theories, we identify and operationalize factors that drive social adoption within the two-mode social network. We also capture the interdependencies between social actors and social foci using a bilateral recursive process—specifically, a mutual reinforcement process that converges to an analytical form. Thus, we develop a gradient learning method based on a mutual reinforcement process that targets the optimal parameter configuration for pairwise ranking of social diffusions. Further, we demonstrate analytical properties of the proposed method such as guaranteed convergence and the convergence rate. In the evaluation, we benchmark the proposed method against prevalent methods, and we demonstrate its superior performance using three real-world data sets that cover the adoption of both physical and virtual entities in online social networking platforms.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.011 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.003 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".